Burda Native
Brand new experience for our clients & readers
Telling true stories in exciting and memorable ways may not be something anyone thought they’d have to know how to do in business, but native storytelling in marketing is becoming an attractive technique. Businesses are now using them in their campaigns to appeal to potential customers, make an impression and, in turn, boost their success.
People love narratives. For that native storytelling is an extremely attractive advertising medium. It is as powerful as it is real, and after what seems like ages of mistrust, consumers want to know who they spend their hard-earned money with.
10 reasons why to be part of Burda Native
- Native story is a very natural way of promotion and communication
- Native ads are much more welcome by readers because it is bringing useful information for readers
- Native story is creative and rich in content
- Native story can be very extensive
- Native story is promoted in Burda portfolio and also in social media campaign
- Native story provides wide range of formats included
- Native story is bringing more conversions
- Great native story is bringing more engagements
- Native story generates more time spend
- Native story means more positive connection with readers and building emotional links
The best marketing
doesn´t feel like marketing
Tom Fishburne, Marketoonist
(Cartoon Powered Marketing)
Is the hard work behind native storytelling worth it?
Global statistics declare that most of the users prefer brands that put some effort in creating something unique to get their attention
People love stories. Stories is what is making us feel human, alive and social. Stories are natural part of our culture and life. For that connecting with customers via stories creates emotional link with reader - potential customer.
Emotions sells, emotions matters. Creating emotion means creating unforgettable link with people's mind. Long-term statistics say that 60% of all our decisions are driven or influenced by emotional appeals. For that emotions matter, for that story matters.
Let's create better stories together
Why people love native storytelling?
Experiences all over the world declare that people love to consume native stories and absorb also promotion information included.
But...
Promotion has tu be a natural part of the story.
We are ready to help you to create a story that will support your products and services very natural way and will work exactly as our readers - your customers accept and welcome.
Native stories are way to engage with younger generation too
Today world means a real challenge for every company to engage with target audience. Especially young generations - Millenials, Gen X, Gen Y and Gen Z are often resistant to classic ads and classic way of communication.
Good news is that even these groups of future to be customers consume nature stories and welcome this form of promotion as a useful and very natural way of getting information about products and services.
How do we want to learn about products and services?
No matter who, no matter where and no matter when - we as human beings love stories. Long-term trends and statistics prove that majority of us wants to get new information via story. It is much more natural way to adopt also commercial messages.
Is the hard work behind native storytelling worth it?
Global statistics declare that most of the users prefer brands that put some effort in creating something unique to get their attention
People love stories. Stories is what is making us feel human, alive and social. Stories are natural part of our culture and life. For that connecting with customers via stories creates emotional link with reader - potential customer.
Emotions sells, emotions matters. Creating emotion means creating unforgettable link with people's mind. Long-term statistics say that 60% of all our decisions are driven or influenced by emotional appeals. For that emotions matter, for that story matters.
Let's create better stories together
Why people love native storytelling?
Experiences all over the world declare that people love to consume native stories and absorb also promotion information included.
But...
Promotion has tu be a natural part of the story.
We are ready to help you to create a story that will support your products and services very natural way and will work exactly as our readers - your customers accept and welcome.
Native stories are way to engage with younger generation too
Today world means a real challenge for every company to engage with target audience. Especially young generations - Millenials, Gen X, Gen Y and Gen Z are often resistant to classic ads and classic way of communication.
Good news is that even these groups of future to be customers consume nature stories and welcome this form of promotion as a useful and very natural way of getting information about products and services.
How do we want to learn about products and services?
No matter who, no matter where and no matter when - we as human beings love stories. Long-term trends and statistics prove that majority of us wants to get new information via story. It is much more natural way to adopt also commercial messages.
What is Burda Native
Brand new experience of consuming content
Longform storytelling format with wide range of formats included and wide range of creative display. Fully optimized for all devices. Including promotion campaign for each story to reach audience and traffic of your target group.
Where we provide Burda Native solution
We provide B-Stories in our premium brands:
- Elle.cz
- Marianne.cz
- ApetitOnline.cz
Elle stories
Recommended especially for fashion, beauty, cosmetics, trends, fitness, gadgets, technologies, education, fun, travel, music
Marianne stories
Recommended especially for health, business, self development, family, children, fashion & beauty & care for mature women and ladies, services, travel, insurance, finance
Apetit stories
Recommended for all related to cooking, cousine and gastronomy. Special taste of stories.
What types of content is included
Each of the stories is built of 3 basic elements.
Pro custom stories might include also specific formats
Be inspired
Burda Native on our pages with rich options of formating
Are you ready to tell your story?
If you want to tell your story, we are here to help. Stylish stories with premium brands of our magazines and additional services like photoshooting, video production or professional mentoring of our creative C3 agency can bring your story to a brand new level of engagement and create unique experience for readers.
Let's create better stories togetner